What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)
Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore:
What key metric Headspace measures for active use
The small feature change that increased engagement
The one trick they use for copy-editing
What drives people to re-engage with Headspace
How pricing (free vs paid) impacts user engagement
This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation.
